The story of TUGBOAT – mobile app development boutique
Tugboat is a mobile app development boutique created by Lana Amelina and Oleg Chernyshenko. We are based in Auckland, New Zealand.
After seven years in the IT industry, we decided that we have enough expertise to give our clients excellent experience.
Our name
“Tugboats are powerful for their size and strongly built”
As many new businesses do, we gave a lot of thought to the company’s name. Finally, during a walk on the Waterfront, we found the perfect name – Tugboat. We believe it reflects the heart of our business. Our small team knows how to use their energy to help others achieve their goals. A team doesn’t have to be big to be effective; it should be persistent and goal driven.
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What we do
Our primary purpose is to help other businesses to build, support and monetize mobile applications that will change the world.
We create beautiful and intuitive design
- Marketing documents that will help you to win more deals.
- Visual style for your marketing campaign
- Design for mobile applications, websites and games
We build custom mobile apps
- You have a brilliant idea for a mobile app that will change the industry and bring you millions, but don’t know how to build it.
- You want to upgrade an existing app that is great but not as shiny as it was back in the day.
- Your business needs additional resources to develop an existing mobile app.
- Your particular situation that we missed during the creation of this article.
Our Experience
Lana is an experienced UI/UX designer with a focus on user experience and mobile interfaces. Her experience includes the creation of web-design and illustrations for children’s books.
Oleg is an iOS developer with a broad range of interests, including finance, mobile app monetization strategies, online marketing, game development and visual communication design.
We have connections with specialists having a wide range of skills including web-development, content creation and advertising.
What technology we use
At the moment native iOS development is the tool of our choice. We use Swift for new projects and Objective-C when we need to support older iOS apps.
We are doing React-Native development for a couple of side projects and looking to use it more often in the future.
Android development is something that we are planning to do in future if we see the demand. Currently, most commercial clients concentrate on the iOS market only.
Why Us
- We are focused on a small niche of native applications and can help you to get the perfect customised mobile app.
- We work directly with you and craft our apps to help you achieve exactly what you want.
- We can assist you with mobile app market research.
- We use Native development to create our apps. It gives a level of quality that is not accessible with cross-platform frameworks or web-applications.



